Info-communications Media Development Authority (IMDA) media literacy research underpins this collection on daily time children aged 0–14 spend on media activities, drawn from the Zero-to-Fourteen Consumer Experience Study for 2014–2015. The CSV Daily time spent on media activities helps educators and policymakers benchmark screen and media exposure before digital habits accelerated post-study. Researchers should consult IMDA’s published methodology via the linked study page. Coverage reflects the annual survey window rather than real-time app usage telemetry.
Data extracted from the IMDA Zero-to-Fourteen Consumer Experience Study, an annual survey conducted by IMDA that aims to understand children's (aged 0 to 14) media consumption habits. For more information, please visit: https://www.imda.gov.sg/industry-development/facts-and-figures/media-consumer-experience-study
Info-communications Media Development Authority CSV of daily time spent on media activities in Singapore by year, age group, and activity for 2014 and 2015, including sample size and time spent. Media researchers analyse audience time allocation across activities and ages.