Overseas Visitors Survey Visitors' Profile Data - Frequency of Visit
Singapore Tourism Board (STB) releases Overseas Visitors Survey profile data on how often visitors come to Singapore. The CSV dataset on frequency of visit draws from large-sample departure interviews at air, sea, and land checkpoints, with weighting described in the official methodology. Tourism marketers, hospitality analysts, and researchers studying repeat visitation can use it alongside other STB visitor-profile tables. This collection supports Singapore tourism open data on inbound travel behaviour.
Official description
Data on visitors’ profile are obtained mainly from the Overseas Visitors Survey. The annual survey covers a sample of about 26,000 visitors departing Singapore via air, sea and land checkpoints. Face-to-face interviews are conducted with visitors at the departure points throughout the year.
Methodology
The sample is selected based on a quarterly quota, which is set according to the actual visitor arrival statistics from the same quarter of the previous year. In addition, the data collected are weighted by country of residence, age group and length of stay, based on actual visitor arrival statistics compiled from the D/E cards. This ensures that the profile of visitors surveyed resembles the distribution of visitor arrivals in the total population.
Singapore Tourism Board Overseas Visitors Survey data on visit frequency for 2013 and 2014, showing whether inbound travellers were first-time or repeat visitors. Each row gives the period, region, and country of residence, with counts for first visit, repeat visit, and not stated. Tourism marketers and destination analysts use it to gauge visitor loyalty and returning-traveller rates by source market. Useful for studying inbound travel behaviour and campaign targeting in Singapore.