Singapore Tourism Board (STB) releases Overseas Visitors Survey profile data on purpose of visit as CSV open data. The collection documents face-to-face departure interviews and weighting methodology for roughly 26,000 visitors sampled annually across air, sea, and land checkpoints. Tourism analysts studying why travellers come to Singapore can use purpose-of-visit breakdowns with confidence in STB’s weighting to arrival statistics. Coverage years appear in the catalog metadata.
Data on visitors’ profile are obtained mainly from the Overseas Visitors Survey. The annual survey covers a sample of about 26,000 visitors departing Singapore via air, sea and land checkpoints. Face-to-face interviews are conducted with visitors at the departure points throughout the year. Methodology The sample is selected based on a quarterly quota, which is set according to the actual visitor arrival statistics from the same quarter of the previous year. In addition, the data collected are weighted by country of residence, age group and length of stay, based on actual visitor arrival statistics compiled from the D/E cards. This ensures that the profile of visitors surveyed resembles the distribution of visitor arrivals in the total population.
Singapore Tourism Board CSV from the Overseas Visitors Survey on visitor profile by purpose of visit for 2013 through 2014, with region, country of residence, and splits for leisure, holiday, visiting friends and relatives, business, MICE, and general business travel. Tourism strategists analyse inbound motivation mix across source markets.