Singapore Tourism Board (STB) Overseas Visitors Survey data in this collection covers visitors’ profile dimensions including travelling companions for sample years in the catalogue coverage window. The annual CSV applies quota sampling at departure checkpoints with post-stratification weights aligned to arrival statistics. Tourism researchers and destination marketers can study companion travel patterns using the same methodology STB documents for face-to-face interviews. Interpret results within the survey’s stated sample design and coverage dates.
Data on visitors’ profile are obtained mainly from the Overseas Visitors Survey. The annual survey covers a sample of about 26,000 visitors departing Singapore via air, sea and land checkpoints. Face-to-face interviews are conducted with visitors at the departure points throughout the year. Methodology The sample is selected based on a quarterly quota, which is set according to the actual visitor arrival statistics from the same quarter of the previous year. In addition, the data collected are weighted by country of residence, age group and length of stay, based on actual visitor arrival statistics compiled from the D/E cards. This ensures that the profile of visitors surveyed resembles the distribution of visitor arrivals in the total population.
Singapore Tourism Board CSV from the Overseas Visitors Survey on travelling companions for visitors from 2013 through 2014 by region and country of residence, including alone, spouse, friends, children, and business associates. Tourism marketers analyse party composition and travel-style segmentation for inbound marketing to Singapore.