IMDA Media Consumer Experience Study results for Singapore citizens and permanent residents include mobile device usage for media activities in this annual collection. The CSV Usage of Mobile Devices for Media Activities covers 2013 through 2015 with methodology described on IMDA’s study webpage linked in the official description. Media researchers and digital policy teams can benchmark mobile engagement trends against IMDA’s survey definitions. Figures are survey percentages, not device sales or network traffic statistics.
Dataset shows the percentage of respondents who have ever used a mobile device to engage in media activities. The data was extracted from the IMDA Media Consumer Experience Study, an annual survey conducted by IMDA , which aims to provide insights into Singapore Citizens and PRs' media consumption habits. For more information, please visit: https://www.imda.gov.sg/industry-development/facts-and-figures/media-consumer-experience-study
Survey-based shares of respondents who have ever used a mobile device for media activities in Singapore, published by the Info-communications Media Development Authority from 2013 to 2015. Breakdowns by year, age, and media activity support digital media adoption research and mobile consumption trends during the early smartphone era.