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Usage of Mobile Devices for Media Activities

Description

Survey-based shares of respondents who have ever used a mobile device for media activities in Singapore, published by the Info-communications Media Development Authority from 2013 to 2015. Breakdowns by year, age, and media activity support digital media adoption research and mobile consumption trends during the early smartphone era.

Official description

Data shows the percentage of respondents who ever used a mobile device for media activities.

Last updated
Coverage
2013-01-01 – 2015-12-31
Rows
234
Columns
5

Chart

Values are summed where multiple rows share the same category.

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Data

Year Age Media activity Sample size Ever used
2013 15-19 Watch MediaCorp TV 161.000000 8.800000
2013 15-19 Watch Singtel TV 161.000000 0.700000
2013 15-19 Watch StarHub TV 161.000000 1.500000
2013 15-19 Watch animation 161.000000 0.700000
2013 15-19 Access news 161.000000 28.100000
2013 15-19 Read magazines 161.000000 1.500000
2013 15-19 Listen to the radio 161.000000 20.600000
2013 15-19 Watch movies 161.000000 11.100000
2013 15-19 Watch videos 161.000000 17.900000
2013 15-19 Play video games 161.000000 21.600000
2013 15-19 Read books 161.000000 17.200000
2013 15-19 Listen to music 161.000000 44.600000
2013 15-19 Access non-media-related apps and websites 161.000000 60.500000
2013 20-29 Watch MediaCorp TV 300.000000 9.000000
2013 20-29 Watch Singtel TV 300.000000 2.600000
2013 20-29 Watch StarHub TV 300.000000 2.400000
2013 20-29 Watch animation 300.000000 1.200000
2013 20-29 Access news 300.000000 33.500000
2013 20-29 Read magazines 300.000000 2.000000
2013 20-29 Listen to the radio 300.000000 20.600000
2013 20-29 Watch movies 300.000000 9.800000
2013 20-29 Watch videos 300.000000 7.000000
2013 20-29 Play video games 300.000000 11.100000
2013 20-29 Read books 300.000000 9.200000
2013 20-29 Listen to music 300.000000 41.600000

Columns

Column Type Categorical
Year Year (YYYY) No
Age Text No
Media activity Text No
Sample size Numeric No
Ever used Numeric (Percentage) No