Info-communications Media Development Authority (IMDA) extracts annual Media Consumer Experience Study results on usage of traditional media devices such as television and newspapers among Singapore citizens and permanent residents. The CSV reports the percentage of consumers who have ever used these devices for media activities during 2013–2015 in the catalog. Media market researchers can benchmark legacy platform reach against digital channels in Singapore. Official metadata links to IMDA’s broader facts-and-figures programme documentation.
Official description
Dataset shows the percentage of consumers who have ever used a traditional media device, e.g. TV, newspaper, etc., for media activities.
The data was extracted from the IMDA Media Consumer Experience Study, an annual survey conducted by IMDA , which aims to provide insights into Singapore Citizens and PRs' media consumption habits.
For more information, please visit:
https://www.imda.gov.sg/industry-development/facts-and-figures/media-consumer-experience-study
This Info-communications Media Development Authority (IMDA) survey dataset measures how far people in Singapore used traditional media devices such as television and newspapers for various media activities between 2013 and 2015. Each row records the survey year, the respondent age group, the media activity in question, the sample size behind the estimate, and the percentage who had ever used a traditional device for it. Reporting sample size alongside the estimate lets users judge how reliable each figure is before drawing conclusions. The series is useful for tracking the shift from traditional to digital media consumption in Singapore and for comparing media habits across age groups.