Usage of Traditional Devices for Media Activities
What this data shows
Published by Info-communications Media Development Authority. 210 records. Fields include Year, Age, Media activity, Sample size (5 columns in total). Covers 2013-01-01 to 2015-12-31. Last updated 2024-06-06.
Description
This Info-communications Media Development Authority (IMDA) survey dataset measures how far people in Singapore used traditional media devices such as television and newspapers for various media activities between 2013 and 2015. Each row records the survey year, the respondent age group, the media activity in question, the sample size behind the estimate, and the percentage who had ever used a traditional device for it. Reporting sample size alongside the estimate lets users judge how reliable each figure is before drawing conclusions. The series is useful for tracking the shift from traditional to digital media consumption in Singapore and for comparing media habits across age groups.
Official description
Data shows the percentage of respondents who ever used traditional devices, e.g. TV, newspapers, etc., for media activities.
- Last updated
- Coverage
- 2013-01-01 – 2015-12-31
- Rows
- 210
- Columns
- 5
Chart
Values are summed where multiple rows share the same category.
Compare with another dataset →Data
| Year | Age | Media activity | Sample size | Ever used |
|---|---|---|---|---|
| 2013 | 15-19 | Watch MediaCorp TV | 161.000000 | 97.100000 |
| 2013 | 15-19 | Watch Singtel TV | 161.000000 | 32.900000 |
| 2013 | 15-19 | Watch StarHub TV | 161.000000 | 39.500000 |
| 2013 | 15-19 | Watch animation | 161.000000 | 30.900000 |
| 2013 | 15-19 | Access news | 161.000000 | 87.400000 |
| 2013 | 15-19 | Read magazines | 161.000000 | 46.700000 |
| 2013 | 15-19 | Listen to the radio | 161.000000 | 57.900000 |
| 2013 | 15-19 | Watch movies | 161.000000 | 77.100000 |
| 2013 | 15-19 | Watch videos | 161.000000 | 32.400000 |
| 2013 | 15-19 | Play video games | 161.000000 | 39.600000 |
Preview shows 10 rows and 5 columns. Use the table search or download the CSV for the full data.
Columns
| Column | Type | Categorical |
|---|---|---|
| Year | Year (YYYY) | No |
| Age | Text | No |
| Media activity | Text | No |
| Sample size | Numeric | No |
| Ever used | Numeric (Percentage) | No |