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CSV Info-communications Media Development Authority

Weekly Time Spent on Local Content

What this data shows

Published by Info-communications Media Development Authority. 234 records. Fields include Year, Age, Media Activity, Sample (5 columns in total). Covers 2013-01-01 to 2015-12-31. Last updated 2024-06-06.

Description

Weekly hours spent on local media content by year and age group from the IMDA Media Consumer Experience Study, in CSV from 2013 through 2015. Helps analysts study Singapore citizens’ and PRs’ local content consumption and broadcast media engagement trends.

Official description

Data shows respondents' weekly time spent (in hours) on local content. The data was extracted from the MDA Media Consumer Experience Study, an annual survey conducted by MDA , which aims to provide insights into Singapore Citizens and PRs' media consumption habits. For more information, please visit: http://www.mda.gov.sg/AboutMDA/ResearchAndStudies/Pages/MediaConsumerExperienceStudy.aspx

Download CSV View on data.gov.sg
Last updated
Coverage
2013-01-01 – 2015-12-31
Rows
234
Columns
5

Chart

Values are summed where multiple rows share the same category.

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Data

Year Age Media Activity Sample Mean Hours
2013 15-19 Watch MediaCorp TV 161.000000 10.700000
2013 15-19 Watch Singtel TV 161.000000 1.700000
2013 15-19 Watch StarHub TV 161.000000 2.300000
2013 15-19 Watch animation 161.000000 2.200000
2013 15-19 Access news 161.000000 1.500000
2013 15-19 Read magazines 161.000000 0.600000
2013 15-19 Listen to the radio 161.000000 2.200000
2013 15-19 Watch movies 161.000000 0.400000
2013 15-19 Watch videos 161.000000 1.500000
2013 15-19 Play video games 161.000000 1.900000

Preview shows 10 rows and 5 columns. Use the table search or download the CSV for the full data.

Columns

Column Type Categorical
Year Year (YYYY) No
Age Text No
Media Activity Text No
Sample Numeric No
Mean Hours Numeric No